Trade Marketing Team Lead

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Trade Marketing Team Lead for our office in Düsseldorf, Germany.

What's in it for you?

Take the lead in shaping how our brands win at the point of sale across the DACH market! In this highly visible role, you'll combine strategic trade marketing with hands-on commercial execution, turning shopper insights into impactful campaigns that drive growth. Reporting directly to the Head of Sales, you'll lead a team of two Trade Marketing Managers and work closely with Sales, Marketing and other commercial functions to strengthen our retail presence, develop winning trade activities and maximise the impact of our brands in-store and across channels.

What you'll be doing

• Lead and develop a team of two Trade Marketing Managers, setting clear priorities, coaching performance and building strong trade marketing capabilities.
• Own and drive the trade marketing strategy for DACH, translating brand and commercial objectives into impactful customer and shopper activation plans.
• Plan and execute national and regional promotional campaigns, ensuring effective implementation across retail channels.
• Develop and manage point-of-sale (POS) materials, in-store activations and trade marketing tools to maximise brand visibility, shopper engagement and sales performance.
• Partner closely with Sales and Marketing to develop compelling customer propositions, promotional concepts and sell-in materials that strengthen retailer relationships.
• Support key account teams with customer-specific trade marketing plans, category insights and tailored activation opportunities.
• Analyse shopper behaviour, market trends, competitor activities and category performance to identify commercial growth opportunities.
• Manage trade marketing budgets and promotional investments, ensuring strong return on investment and profitable growth.
• Monitor campaign effectiveness and commercial KPIs, continuously improving promotional performance and execution standards.
• Work cross-functionally with Sales, Brand Marketing, Finance and Revenue Growth Management to ensure strong alignment between brand strategy and commercial execution.
• Drive continuous improvement in trade marketing processes, tools and ways of working, bringing fresh ideas and a proactive mindset to the organisation.

Requirements

• Solid experience in Trade Marketing, Shopper Marketing, Category Management or Commercial Excellence, ideally within FMCG, consumer healthcare or another fast-moving retail environment.
• Previous people management experience, with the ability to coach, motivate and develop a small team.
• Strong understanding of the German retail landscape, including trade promotions, shopper activation, POS execution and customer dynamics.
• A commercial mindset with the ability to translate market insights and brand strategies into practical, impactful activities.
• Experience managing promotional budgets, evaluating campaign performance and driving return on investment.
• Strong stakeholder management skills and the confidence to collaborate with Sales, Marketing and senior commercial leadership.
• A hands-on, proactive approach, combining strategic thinking with a willingness to get involved in day-to-day execution.
• Strong analytical and project management skills, with the ability to manage multiple priorities in a dynamic environment.
• Fluency in German and English.

• Mandatory requirement: Relevant professional experience in the consumer health, pharmaceutical, or healthcare sector.

Benefits

• Opportunity to create, grow, and encourage.

• Apart from a competitive salary package, there are lots of growth opportunities to support your personal ambitions.

• Flexible working that promotes a healthy work-life balance.

• Responsibility for exciting and challenging projects with direct commercial impact.

• A collaborative, international and entrepreneurial culture where your ideas matter.

• The opportunity to work with well-known consumer healthcare brands across multiple European markets.

• Start-up spirit while being part of a successful international organisation built on strong values.

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.