Performance Copywriter (m/f/d) – 100% Remote | D2C Performance Marketing
the bench
Heimarbeit
Contract: Permanent, full-time
Salary: €40,000 – €55,000 / year
Holiday: 25 days
Probation: 6 months
The company
You'll be joining a small, high-performance team managing over €65 million in annual ad spend across Google and native ad platforms for 40+ D2C brands. No bureaucracy, no slow decisions — what counts here is data, speed, and quality. The team is fully remote and laser-focused on one thing: ads that convert.
Your responsibilities
- Write high-converting advertorials and long-form sales copy for D2C health, beauty, and supplement products (target audience: 45+, sceptical, has been let down before — your job is to convince them)
- Develop winning angles by mining reviews, forums, support tickets, and ad data to uncover the real buying motive behind every purchase
- Work with in-house AI pipelines to generate first drafts, then refine them until they're indistinguishable from human writing — unedited AI output is never acceptable
- Read your own numbers and act on them: if an advertorial is underperforming on CTR or CVR, diagnose whether the hook, lead, or angle is the problem — and have an improved version live within 24 hours
- Deliver multiple test variants in parallel, fast, without sacrificing quality
Must-haves:
- 2–3+ years of direct response or performance copywriting experience (agency or freelance)
- Native-level German (C2) — non-negotiable
- Solid command of DR fundamentals: hook, PAS, mechanism, proof, objection handling, CTA
- Ability to work independently, without micromanagement, and hit deadlines consistently
- Comfort with AI tools and the ability to elevate AI output to human-quality copy
- Experience writing advertorials for native ad platforms (Taboola, Outbrain)
- Background in D2C niches: health, beauty, supplements
- Familiarity with the Google Ads ecosystem
- Submitting unedited AI-generated copy
- Unable to demonstrate data-driven optimisation of past work
- Less than native-level German proficiency
- 100% remote — work from anywhere in Germany
- €40,000 – €55,000 annual salary, depending on experience
- 25 days holiday
- Workcations in company-booked villas
- Personalised benefits package
- Access to real budgets (€65M+/year) and direct performance feedback on your copy
- Modern AI pipelines that handle the routine and free up your creative energy
- Steep learning curve inside a small, focused team that moves fast
- Application
- Typeform questionnaire
- Paid trial task (advertorial / long-form copy)
- Culture & skill-check interview
- Final conversation with leadership