Marketing & Growth Manager (m/f/d)
foodforecast
As Marketing & Growth Manager, you will help us take marketing to the next level: more structured, more measurable and more closely connected to pipeline and revenue growth. This is a hands-on role for someone who can create focus, execute campaigns and build the processes needed to scale marketing in a fast-growing company.
You will work closely with our founders, Sales, Customer Success and our existing Marketing Manager to generate demand, improve lead management, strengthen event and campaign follow-up, create customer proof points and use AI tools to make marketing more efficient and impactful.
Your responsibilities
- Planning, executing and optimizing marketing campaigns across different channels.
- Improving how we generate, capture, qualify and hand over leads to Sales.
- Setting up clear campaign structures, timelines, KPIs and reporting.
- Working with HubSpot to manage campaigns, lists, workflows and lead data.
- Working closely with our Marketing Manager to make trade fairs, events and campaigns more structured and measurable.
- Helping prepare and follow up on events to increase the impact on pipeline and customer conversations.
- Coordinating customer stories, case studies, video content and proof points together with Sales and Customer Success.
- Supporting PR, partnerships and referral initiatives where they contribute to our growth.
- Identifying practical ways to use AI tools and automation in daily marketing work.
- Bringing structure, ownership and a hands-on mindset to marketing projects.
- You have several years of experience in B2B marketing, ideally in SaaS, tech, food-tech, retail-tech or a similar environment.
- You have experience planning and executing marketing campaigns from start to finish.
- You understand how marketing can support Sales and contribute to pipeline.
- You are comfortable working with CRM and marketing tools, ideally HubSpot.
- You are structured, analytical and enjoy working with KPIs.
- You are hands-on and happy to execute, not only create concepts.
- You are confident in managing projects, stakeholders and deadlines.
- You are interested in AI tools, automation and modern marketing workflows.
- You enjoy working in a fast-growing company where not everything is already defined.
- You are proactive, pragmatic and want to take ownership.
- You communicate clearly and have a very good command of English. German is a plus.
- Exciting and responsible tasks in a fast-growing company with purpose.
- The opportunity for meaningful and future-oriented work – help us ensure that less food ends up in the bin.
- A central role in shaping how marketing at foodforecast works and grows.
- Close collaboration with founders, Sales, Customer Success and Marketing
- Responsibility for your own projects and the freedom to actively shape things.
- Flexible working hours and remote within Germany.
- A dynamic, motivated team with short decision-making paths.
- Employee benefits such as an Urban Sports membership, bike leasing and a contribution towards the company pension scheme
We are a tech start-up from Cologne that uses artificial intelligence (AI) to reduce food waste along the supply chain. Our AI analyzes historical sales data from a wide range of sectors - from bakeries to supermarkets and restaurants - and combines this with external influencing factors such as weather, public holidays and special location features. This results in precise, up-to-date forecasts for production and orders, which can be integrated fully automatically into existing systems. This not only makes planning more efficient, but also optimizes the use of goods - so that less food ends up in the garbage can.