Director Retail Sales & Marketing (m/f/d/)

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Area of responsibilities:

• Lead the team to deliver an exceptional premium brand experience.
• Actively monitor consumer satisfaction, drive retail sales growth, and ensure outstanding service levels.
• Implement and evaluate strategies to boost demand and sales, ensuring their effectiveness.
• Develop and execute initiatives to build and grow a vibrant community.
• Drive store activations, including performance marketing campaigns.
• Collaborate with stakeholders to identify opportunities for process efficiency improvements that enhance client experiences and profitability.
• Ensure compliance with internal and external regulations, including loss prevention, anti-diversion, employment and privacy laws, and inventory management.
• Oversee and manage costs, overheads, and all KPIs impacting store profitability.
  
  

Profile of qualification:

• Bachelor’s degree in Business Administration, Retail Management, or a related field (MBA preferred).
• Minimum of 10 years of experience in sales, marketing, or retail, preferably in luxury, premium, high-end retail, or the juvenile industry.
• Proven leadership experience in team management, coaching, and development.
• Strong analytical skills to identify business trends and provide strategic, data-driven recommendations to enhance business performance and client experience.
• Excellent communication skills, both verbal and written, in German and English; knowledge of French is a plus.
• Proactive and enthusiastic with a strong interest in design and fashion.
• Strong decision-making skills and the ability to exercise sound judgment.
• Inspirational, passionate, energetic, and positive mindset.
• Flexible, adaptable, and hands-on approach to tasks.
  
  

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.