Segment Manager
Barco
Datum: vor 3 Tagen
Stadt: Karlsruhe, Baden-Württemberg
Vertragstyp: Ganztags
As our Segment Manager for Healthcare and Control Rooms, you will understand the market segment (definition, problems, size, growth), the buyer persona’s and their needs. You will define the segment’s Go-to-Market strategy and overall segment value proposition.
Your role
At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.
Read here how we do this
Your role
- Build a profound understanding of the segment: overall trends, eco-system, market problems, market definition, segmentation and size, customer and buyer types & their journey, win/loss, competitors and our positioning
- Define the overall market segment strategy - Create a differentiating Barco segment portfolio with its value propositions, across hardware, software & services, based upon customer problems/needs and Barco right to play and win.
- Assess segments, channels, value proposition and positioning to ensure strongest competitive advantage. Document market problems/requirements.
- Identify the key target audience for the value propositions based upon data-driven customer segmentation -
- Provide fact based market/end-user and buyer persona’s, insights and needs as the basis of any business case. Be a driver to create roadmaps and business cases for new value proposition in your segment
- Determine & manage the Go-To-Market strategy, in close collaboration with sales leaders.
- Collaborate closely with product management to translate the value propositions into a winning solution portfolio and concrete product and services
- Collaborate closely with marketing to build awareness and thought leadership in the segment.
- Build a segment communication strategy and lead segment communication projects.
- Master’s degree or equivalent through experience.
- Experience in defining market strategies and creating value propositions.
- Experience in complex value chains with different influencers and Go-To-Market approaches.
- Market problems definition, sizing & segmentation.
- End-user and Buyer persona and journey mapping.
At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.
Read here how we do this