Global Manager Media & Digital Strategy (d/f/m)

What You´ll Do

• Developing integrated POE media activation plans across traditional and digital touchpoints
• Deploy and guide HCB’s #Modern Marketing Transformation
• Translate and quantify consumer research data into addressable high value media audiences
• Analyze and derive precise touchpoint recommendations across paid, owned and earned media for key countries around the world
• Advise Global Marketing on all media related topics (incl. MMM learnings)
• Collects and analyzes data from various departments and resources with regard to project KPIs for measurement and impact assessment
• Work jointly with International Marketing and Digital Brand Marketing on Global Communication strategies based on internal and external data, incl. MMM, Market Media Studies, platform data etc.)
• Collaborate with local Media Departments and Agencies during the planning process
  
  

What makes you a good fit

• Minimum 3-year practical experience in the field of Media Strategy and/or Activation Planning
• Expertise in understanding market research (e.g. MMM, buyer data), experience in consumer segmentation and audience building
• Persuasive communication and analytical skills to effectively interact with key stakeholders across functions, countries and external partners
• Results-oriented and reliable project management
• Fluent English language skills are mandatory (German language skills not required)
  
  

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Company Pension Plan 100% financed by Henkel
• MEGA Preventive Health Insurance
• CareFlex Supplementary Care Insurance
• Mobility offer: My Henkel Bike and Jobticket
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.